Interactive displays

Interactivity has become a cornerstone of modern digital signage, giving businesses the opportunity to engage customers in unique ways. Touchscreen displays, for instance, allow customers to interact directly with content, browse product catalogs, check availability, or even place orders. This trend is especially beneficial for businesses with limited staff, as interactive displays can supplement customer service by answering common questions and guiding purchases. SMBs can capitalize on this technology to create memorable, hands-on experiences that not only captivate customers but also streamline their journey from browsing to buying.

Targeted content with AI

AI is transforming digital signage by enabling screens to deliver personalized, context-aware content. For instance, AI-powered cameras can assess the demographics of a customer viewing the screen (such as age or gender) and then display targeted content. This level of personalization is a game-changer for SMBs looking to compete with larger brands, as it allows them to tailor messages to resonate with individual viewers. AI-driven content adjustment is also beneficial for seasonal or location-specific promotions, as it ensures the right message reaches the right people at the right time.

Content management system (CMS) that works!

One of the challenges SMBs face with digital signage is the need for simple yet powerful content management systems. Cloud-based CMS solutions are becoming popular because they allow businesses to update content remotely, in real-time, and across multiple locations from a single platform. It is also important to have a CMS system that are scalable! This way, when you grow, you dont have extra costs in changing CMS and have to spend time learning a new one.

Saga's CMS, for instance, focuses on user-friendliness, scalability, live feedback, and remote management, making it easy for SMBs to manage content efficiently. With a cloud-based CMS, businesses can effortlessly schedule, update, and tailor messages to fit their audience, providing flexibility that’s invaluable for small teams.

Dynamic content and live updates

Digital signage content has evolved from static images to dynamic, real-time displays. For SMBs, the ability to push live updates is essential. Imagine a restaurant with digital menu boards that automatically update based on time of day, or a retail store that broadcasts flash sales and exclusive offers. Real-time content helps create urgency and encourages immediate action. Additionally, social media integration allows SMBs to display customer-generated content, like reviews or tagged photos, adding an element of social proof that builds credibility.

Choose a sustainable and energy-efficient option

Sustainability is increasingly important to consumers, and digital signage is no exception. Energy-efficient displays, solar-powered options, and eco-friendly materials are all emerging trends that SMBs can adopt to demonstrate their commitment to the environment. Investing in digital signage with low power consumption or selecting manufacturers with sustainable production practices can also result in long-term cost savings. For SMBs, sustainable signage not only appeals to eco-conscious consumers but also aligns with wider efforts to reduce environmental impact.